Educator
It is my lifelong goal.
Becoming Joshua McGarvey
An Experimental retail experience
at PMH Advertising Agency
at PMH Advertising Agency
Client:
Joshua McGarvey
Joshua McGarvey
![](https://freight.cargo.site/t/original/i/f6f601e00f5d58d4d77601bfeea777b0aafcc7bdde83787e276b961bd07559ff/joshua_51.gif)
![](https://freight.cargo.site/t/original/i/d944889c68e2841e98c307e11d5388248532652dc13a109633fded9f8d2ab97d/JM_46.gif)
A collaborative project with Minnesota-based experimental Artist Joshua McGarvey when I was working as a designer at PMH Advertising Agency.
“An Experimental Retail Experience” showcased Uselding Fridays as a clothing line that created by McGarvey in an oversaturated commercial advertising environment. Installing a bedroom set in the boss’s front office, a jump rope routine was performed on the owner’s desk. At the same time, spectators watched from the sidewalk outside, offering a sort of voyeuristic experience.
And the design for this event includes an event invitation, a flyer, a digital invitation, and several Instagram posts.
“An Experimental Retail Experience” showcased Uselding Fridays as a clothing line that created by McGarvey in an oversaturated commercial advertising environment. Installing a bedroom set in the boss’s front office, a jump rope routine was performed on the owner’s desk. At the same time, spectators watched from the sidewalk outside, offering a sort of voyeuristic experience.
And the design for this event includes an event invitation, a flyer, a digital invitation, and several Instagram posts.